A DMC Built for Advisors Who Demand Excellence
Whether you need a reliable ground operator to execute your custom itineraries or a full-service DMC to design the entire Icelandic chapter of your client's journey, Lilja Tours delivers. Every detail, from route planning to restaurant reservations, hotel bookings to glacier hikes, is handled with precision and a personal touch.
We have maintained a perfect 5-star rating across every review platform for over four years. That track record isn't a marketing claim — it's a promise your clients will experience firsthand.
Fully Guided, Always
We do not offer self-drive tours. Every journey is led by an expert local guide in a premium vehicle, ensuring safety, comfort, and a truly immersive experience for your clients.
Premium Fleet
Our guests travel in Mercedes V-Class luxury vans and Toyota Land Cruiser SUVs, maintained to the highest standards for Icelandic roads and conditions.
Perfect Track Record
5-star rating across all platforms since 2021, with hundreds of consistently glowing reviews from guests worldwide.
Year-Round Operation
From midnight sun adventures to Northern Lights expeditions, we operate across every Icelandic season with tours tailored to what each one does best.
Work with Us Your Way
We understand that every agency operates differently. That's why we offer flexible collaboration models designed to fit your workflow, not the other way around.
White Label / Ground Operator
You own the client relationship. We operate behind the scenes, executing tours under your brand. Your clients enjoy a flawless experience on the ground — and you get the credit. We provide detailed operational support, daily itinerary management, and real-time communication throughout the trip.
Full-Service DMC
Let us take the lead. Share your client's dates, interests, and budget, and we'll design a bespoke Icelandic itinerary from scratch — accommodations, activities, dining, transfers, and guided touring included. We handle the complexity so you can focus on your client relationship.
À La Carte Services
Need just a few days of guided touring within a larger itinerary you've already built? We're happy to plug in wherever you need us — whether it's a single day tour, an airport transfer in a luxury vehicle, or a multi-day guided segment.
Local Expertise, Global Standards
Local Expertise, Global Standards
Lilja Tours was founded by travel professionals who fell in love with Iceland and chose to build something here — not a franchise, not a reseller, but a hands-on operation run by people who drive the roads, know the guides, and personally vet every hotel and restaurant we recommend.
We speak fluent English and French, and we understand what high-end travelers expect because we've spent years serving them. Your clients won't be handed off to a subcontractor. They'll be cared for by our own team, in our own vehicles, with the attention to detail that has earned us the reputation we have.
What We Offer Your Clients
Bespoke multi-day private tours across Iceland
Curated day tours departing from Reykjavík
Luxury airport transfers and inter-city journeys
Northern Lights private expeditions (September–March)
Highland and off-road adventures (June–September)
Access to premium partner experiences: helicopter tours, ice caves, glacier hikes, hot springs, whale watching, and more
Hotel and restaurant sourcing and booking
24/7 on-the-ground support during the trip
Let's Start the Conversation
Ready to explore a partnership? Request our advisor price sheet and discover how Lilja Tours can become your go-to Iceland DMC. We'll get back to you within 24 hours.
Lilja Tours — Privately guided. Personally crafted. Proudly Icelandic.